184 Beyond Success: Gordy Bal on Creating Fulfillment and Impact in Business and Life

[00:00:00] ck: Welcome to Noble Warrior. My name is CK Lin. This is where I interview thought leaders, entrepreneurs about their journey to master themselves to have greater joy, prosperity, and purpose. My next guest is the entrepreneur of CTR. com, stands for Conscious Thought Revolution. He's a father of three kids.

He's the author of the new book, the New Millionaires Playbook. If you're loving what he's saying, go to new millionaires playbook.com or ctr.com to learn more about this. Welcome to Noble Warrior Gordy

[00:00:35] Gordie: Bell. Amazing. Thanks for having me, ck. It's good to be here with you.

[00:00:42] ck: So good to have you. I'm so glad that Akira introduce us.

So shout out to Akira. Um. So, first question I want to ask you is, tell us about the story of witnessing your Indian parents immigrated to Canada, 20, and how that [00:01:00] catalyzed your desire to become an entrepreneur.

[00:01:05] Gordie: Yeah, you know, I think, I think like a lot of kids who grow up to immigrant parents, we, we see life a little different and we see the, the, you know, tremendous amount of, um, Struggle and strive and effort that, um, you know, at least in my case, my parents put into building a life with nothing in a new country.

And, uh, and so I think for me as a kid watching them really work hard and and see them, you know, at times struggle. It was, um, it created this meaning for me as a kid that, Well, you know, I I need to make a lot of money because if I make a lot of money then I can help them I can help them not be stressed out.

I can help them be more calm and peaceful and present And so that's what got me into this sort of entrepreneurial pursuit at a young age It was [00:02:00] like well i'm gonna figure this game out I'm gonna figure out You know how to make lots of money how to become rich and then solve all the problems with the money that I make and um as as you know, I A lot, a lot of us find out when we do achieve financial success, we actually realize that sometimes more money equals more problems.

And so that was but that's what got me started on the pursuit of entrepreneurialism was like I gotta I gotta help people. I gotta help my family. I gotta help my community So you had

[00:02:29] ck: a strong motivation to kept you going and you had early successes From the on the get go. You were very fortunate in that way Just tell us a little bit about how quickly you were able to achieve that financial success that you desire.

And before we ask you the next question.

[00:02:49] Gordie: Yeah, yeah, absolutely. So I'd say really when it occurred to me that. You can make a lot of money was in [00:03:00] high school. I was, you know, being a kid of the internet I was able to discover opportunities on how to drive traffic and you know make money by being able to be an affiliate marketer and sell products and services by um, you know, really what what I got good at was um, you know, it's referred to as SEO or search engine optimization Um, but really it was just about tricking google and tricking the algorithms and understanding how they work So that you know, you could get your websites ranked high And so, you know while everybody else around me were busy, um, you know playing video games or you know doing kids stuff um I was yeah, I was sitting on my computer really figuring out how to uh Yeah.

Leverage this thing called the internet. And so early on in grade 11 and 12, I started seeing that, you know, I could, one, I saw that I could make a lot of money [00:04:00] and two, I just started also seeing how, you know, a lot of people in the world are willing to spend money on things that don't really serve them and don't really help them become better.

And so that. Was so there's two things happening at the same time. One was, um, this realization like, holy crap, I can make a lot of money. And there was like, whoa, humans are willing and able to just spend money on things that aren't actually really good for them. So there's this like juxtaposition and paradox that was becoming present to me at the same time.

So what,

[00:04:39] ck: how long before you get into the journey before you, you call this cognitive dissonance with great. For you to say, all right, I got to shift to something else.

[00:04:52] Gordie: Yeah. Well, I'd say, yeah, I've shared as I share in the book, you know, one of the first moments where I [00:05:00] started questioning the sort of the bigger system at play was, um, was after the events of 9 11.

So I was around 20 years old at the time, and I saw this sort of global catastrophe occur, and I saw how, you know. So many people were absorbed by a narrative that was being, you know, shared through the, the, the TV, the television screen and this. So I'm watching people absorbed and almost like hypnotized by TV screen, giving a specific narrative on what happened and how it happened.

And to me, it didn't make a lot of sense. There was a lot of questions that were unanswered. And so I started. That got me, you know, really starting to ask the questions of like, how does the world really work? Like, you know, what is war? How do, what is war actually? What's actually happening? Um, you know, and being somebody who was entrepreneurial minded, I always, I've always had this curiosity around business and how [00:06:00] business works and, you know, what are the incentives and who's winning at what cost and so as I started to kind of Peel away the layers of like, you know, what is war?

What is government? What is money? What is banking? What is, you know, what are all these sort of large institutional, powerful organizations that exist around the planet and how do they actually work? Are they actually serving the greater good? Or are they perhaps potentially operating in a way that's not for the greater good?

And so when I started seeing that the way that the world was constructed wasn't really actually in our best interest, the dissonance started to occur when I also started realizing that I was playing that game too. I was also playing a game where I was looking to gain financially regardless of what the cost was.

To the outside world, to other people, to customers, to consumers, to institutions, to whatever it may be. And so that's when I started having [00:07:00] this, you know, cognitive dissonance of like, well, you know, I want to, I want to, you know, be successful and, you know, be wealthy, but I don't want to do it at the cost of everybody else and the planet.

So that's what started kind of driving this next evolution of questioning and growth, which was like, what's the real game here? What is the nature of reality? What, what is my purpose if my, if the game isn't to just, yeah,

[00:07:30] ck: yeah, yeah, yeah. I just want to double click on something for the people that are still in the, in the game, the matrix, as you call it, and they're now becoming aware of this cognitive distance, whether it's the matrix, the external world, the power and the money, all these things, how it works.

But they're also paying attention to the inner world and they start to see this misalignment that you also have articulated. It's all often the spiritual [00:08:00] community talk about this kind of stuff a lot, but not a lot in the entrepreneurial community. So from someone who are in both worlds coming from you, that would mean a lot.

It's a lot more credible. So tell us a little bit more about the symptoms of this cognitive dissonance so that the entrepreneurs can say like, Oh. I know exactly what that is. Can you just double click on

[00:08:23] Gordie: that? Yeah, yeah, yeah, sure. Well, you know, cognitive dissonance is really only referring to the misalignment in the mind.

Where your mind is, you know, perceiving two opposing things at once. But when you sit with it long enough, It does become symptomatic. And, um, when you, when you actually start feeling into the misalignment, it shows up as physical symptoms. Like I started becoming unhealthy. I started becoming, you know, I had, I was, like my mental health was, was struggling.

I was questioning my entire existence. I was sad. I was [00:09:00] depressed. Um, I was numbing myself. And so, you know, and, and I was And at the same time, I'm still in this caught in the rat race of pursuit because I have a large, you know, team to, you know, pay for their livelihood and keep them on payroll. And I have like, you know, this persona to keep up of like this successful entrepreneur who is really good at, you know, business.

And so. You know, there was, there was these moments where I was actually, you know, and that's where I came up with this, this mental, this framework of measuring your mental, emotional, physical, and spiritual well being because all four of those were suffering. My mental health was suffering, my emotional health.

I wasn't even, I didn't even know what my feelings were. I didn't even know how to feel my feelings. My physical health was suffering. I was feeling sick. I was feeling tired. I was having, you know, it's hard to get out of bed because I had no food. purpose. I had nothing, no deeper purpose that was awakening that warrior energy within me.

And spiritually I had, I, I, sometimes I, I talk about how I felt spiritually [00:10:00] bankrupt. So those are like the symptoms that were occurring from this cognitive dissonance where I'm like, Whoa, I'm playing a game that is. And that I am clear is not a game that's meant to be played for the greater good of our entire civilization or for the greater good of my own being in my own soul like it's one thing to You know become righteous and be like, oh i'm gonna change the world and and all that's great and dandy But how about you start with yourself?

So that was a big moment for me where I was like, oh wait Like I need to actually just look in the mirror and have that revolution inner revolution for myself and start working on some of these things

[00:10:35] ck: And thank you for being specific, uh, Gordy, because often we hear, oh, mental health or health is very generalized, where you want to talk about, you want to get up, you feel depressed, you know, um, you didn't use this words, but I would use my own words, you know, addiction, right?

And I wanted to, you know, numb myself with social media, whatever other substances or, or, or places or parties to go to, so that I don't have to [00:11:00] feel what I feel. I don't feel anything. I don't feel alive. I don't, uh, I have a existence. I Existential crises of like, what the fuck is the point of my life?

Like, this is, you know, like, what's the point of all this, right? So the more specific that we can be, the more we'll be like, Oh, I know exactly. Those are the symptoms that I have. So I really appreciate this. Yeah. My pleasure. So, so, so now that we describe this, you realize this and then something's got to give, what did you do next?

[00:11:36] Gordie: Yeah. So I'd say I really started, you know, the first. Phase and the first stage was what I call deconstructing the external world, understanding what the matrix is, how does it work, what are the mechanisms by which it is held up. And so when I, when I, you know, feel like I, I got a good sense. [00:12:00] Of of how it works and understanding the system and the incentive structures that are in place, I came to this realization that, you know, whoa, the game is set up where, you know, a few benefit at the cost of everybody else in the planet.

And so when I came to that realization, I was like, wait, so what, what is, what's, what's the real game then? And instead of continuing to point outward and deconstruct the external world. My shift focused inward. And that's when, so the big questions I started asking myself is like, as you pointed out, you know, what is my purpose?

Why am I actually here? What is beyond my, my physical existence that I need to look at and, and connect with? And also asking, you know, what's the nature of reality? So I understand how the three dimensional world is sort of orchestrated and set up and created, but what's beyond that? What's beyond the veil?

What is, how does reality actually get created? [00:13:00] What, how does it get rendered? Um, and what is consciousness? Like what is human consciousness and what is the interplay with my own existence with it? And so as I started diving deep into these questions, you know, that's been I'd say I spent a substantial amount of time energy and and you know to invest in understanding what I say is my operating system, my, my software, my hardware, and really understanding how it all works and diving deep into the nature of myself.

And as I, as I dove deep, you know, what started to come true was that. I am an active participant in the unfolding of the entire universe, and that which I was seeing externally, so that, that which I was pointing fingers externally to, was just a projection or a byproduct of our collective Consciousness.

We [00:14:00] as a 8 billion species all have consciousness as well as unconsciousness. It's all of the part. It's our, you know, in, in union language, we'd call it our shadow. And so, you know, our collective shadow manifests in ways which represent a beingness that is actually not in service of. Are all of us. And so, but instead of, um, instead of like eliminating it, what I started realizing was actually to get to know it, get to know the unconscious parts of myself, you know, peel back my own layers, look at the parts that are not healed, look at the ways in which I've developed belief systems and stories that are in my subconscious and unconscious and bring them to the light.

And bring them into the light, face them, which was an uncomfortable feeling, and then heal them, heal them by, you know, and a big part for me, and, and I'd love to hear your process, and if you have [00:15:00] any tools that you recommend as a, as a noble warrior, but for me, a lot of it was really holding. You know, those pieces in love, those aspects that, you know, were hidden is really holding them in love so that they can have the, uh, the unconscious aspects of ourselves.

That's what they need. They need love. When they're not loved, they, they hide even more and they show up in sideways ways and unconscious ways and, and that stems out a collectively than our collective unconscious. You know, shows up in ways where there's power systems that are, you know, extracting from the planet and people.

Um, and so it's easy to say, Oh, there's bad guys, but the truth is, it's just all, it's just unconsciousness. So that's when I realized, like, really, the game to play. Is to become more conscious and to continue to wake up and to continue to cultivate unconditional love and heal and spread and [00:16:00] reverberate and and and use these vibrational frequencies of love to you.

Impact and move out and move forward so that when I, I believe that when enough of us humans get into this place of an elevated state of consciousness or love, then we will actually go through a quantum leap and evolve to our next iteration of whatever our humanity is like we've, you know, we're, this is an end game.

Like we've, you know, we were, we started office, you know, we were Well, we started off as Stardust, and then we all the way from Neanderthal to Homo sapiens to now, whatever we are to, you know, soon, what, maybe we'll be a hybrid with AI or whatever it is, whatever the next iteration is, um, I believe that, that we, we need a higher state of, of consciousness and, and that's, and so the more of us that can really dedicate ourselves to heal, um, And, and, you know, find love over fear, then we're, we're giving ourselves a shot.

And, and [00:17:00] part of that, I continue to say and remind myself is reconnecting back to nature. To realize that we are nature. We are not separate from it. And only then can you actually solve a lot of the problems around, you know, the degradation of the planet. It's, it's, it's hard to solve a problem when you still see yourself as separate from it.

When you, only when you see yourself as it, as nature, as the universe, can you solve it from a different consciousness.

[00:17:30] ck: Journey, by the way, Gordy. You took an outside in approach. You started by looking at the external world, and then you started to look inward, and And then you go from there. You know, you realize that the source of everything, the external reality, is consciousness, and then you started to look at, you know, how do you integrate, how do you rebalance, how do you harmonize the shadow side of you, and then start to grow.

Confucius said, [00:18:00] It means self mastery, family, country, world. So same fractal, you know, effect. And, um, um, I just love, by the way, we are able to talk in technology terms, and union language, and spiritual terms, and we can just, like, interbalance them back and forth. It's really cool. So, that's another reason why I was really excited to speak to you.

Because Noble Warrior, I am a bridge of, Different worlds, you know, I talked to a lot of entrepreneurs who are very materialistic, you know, 3D reality based, you know, data driven. I am a practitioner of plant medicine. I sit with a lot of, you know, spiritual people and then they're very esoteric language, which is fine.

No problem. But what I really love is I'm a householder. First and foremost, I don't plan to go to the jungle, go to the top of the mountain, cave. And just live there as a monk. I want to [00:19:00] bridge the ancient technologies and then the cutting edge technologies as a way to enhance the macro, all of it together.

So, you know, hence why talking to someone like you is very invigorating for me as you can tell. Yeah,

[00:19:16] Gordie: I love the multi dimensionality of it. Like for me, it's funny because I, I can relax into the, the woo or the, the spiritual sort of ethereal nature of our being, but I'm also highly stimulated by intellectual conceptual understanding of how things actually work on a scientific level.

And so that's been really fun for me, right? I've been really enjoying studying the art and science of um, Manifesting as an example, because manifesting can be very woo and ethereal, but when you actually look at the electromagnetic and biochemical processes and work that are that contribute towards this notion of manifesting and and how you can alter the reality that [00:20:00] the, you know, it's that that stuff really gets me excited.

So the Yeah, and I talked about that as well, is that the truth is multi dimensional. And it's it's not It's not binary. It's not this or that it's both and um, and I I speaking of you know, noble warrior I I in you know One of my favorite chapters of the book is uh chapter six where I talk about spell us a wealthy spiritual warrior Uh where there's three terms that all seem to be opposing of each other Um, and what I talk about is really how you know All of us inherently have this this warrior energy that's in in our DNA in in our soul in our essence.

And what happens over time is, again, the way the matrix is structured is our warrior energy actually gets used by external forces. And a great example of that is Is, you know, um, professional fanatic sports as an [00:21:00] example, where there's two opposing sides of a team and you're at war. It's like, it's like you're going to war for billionaire sports team owners who are, who are putting, you know, athletes on a payroll to basically fight till the death or in politics.

It's like in the U. S. It's just like, there's only two sides. It's like, you know, red, blue or Democrat Republic. Um, and, and so, you know, these are ways in which our warrior energy is being used to fight a war that's actually not really our war to fight. It's, it's just a way to keep us divided. It's the age old strategy of divide and conquer.

So one of the things, um, that I really have been. Leaning into is this idea that the truth that truth is multidimensional And that warrior energy is about seeing all the truths And then finding your truth the truth from your soul your essence and being a stand for that and being and and going not [00:22:00] to war for it, but Then, and I make the analogy of like, in yoga, the warrior poses a stand.

It's not about going and, and killing and fighting. It's, it's about taking a stand. The warrior poses a stand. And so to be a warrior is to take a stand for truth. Um, so anyway, yeah, I I, the truth, you know, it's, I love the multidimensionality of, we can talk, we can talk neuroscience and quantum physics, and then we can also talk about spiritual and woo and ethereal concepts and everything in between.

Yeah. And, and, and make. And make dad jokes. I have amazing dad jokes if you want some. Well,

[00:22:35] ck: you don't know this about me. I have a PhD in bioengineering. So I came from the world of data driven analysis, you know, very heady and all those things, you know, Chinese, right? You're Indian, right? And then I, over time, uh, learned the quote unquote limitations of the scientific method.

And, and then, yeah, that's the then the awakening of [00:23:00] my, my, my, my spirituality and, and, and also bridge and integrate these two worlds as who I really am. And to that point, one of the principles we talk a lot on the No Warrior a lot is the yin and the yang. That's such a beautiful, uh, symbol of how do we maintain, I mean, there's nothing in the world that doesn't have polarity.

All of 'em have polarity and. How do we find the harmony between the yin and the yang? So we talk a lot about tactically how do you do that. You know, uh, is it mercy or is it fairness? You know, so these are opposing values and how do we find that truth within us. Everything you say. That's why I'm nodding my head.

[00:23:46] Gordie: So I'm curious, um, you know, with your background and PhD from a scientific lens, have you started to see how you can describe a more ethereal concept like yin yang through the lens of [00:24:00] science? Have you started playing with that a little? Because if so, please tell me because I'd love to utilize it.

[00:24:07] ck: So regarding these types of, so, because I know in your book, you talk about all true.

I think it was Jason Silver or someone like that, that I actually looked into, um, these type of fundamental principles, truth, love, wisdom, these are to be experienced. But no words are enough to describe in the totality of the phenomenon, hence why That you are a practitioner of medicine as well. We experience truth.

We experience forgiveness We experience letting go of something but no words is enough to truly capture Yeah, so in terms of scientifically trying to explain this I actually stay away from that because if [00:25:00] people want me to convince them through data, that's probably not the type of audience that I'm going for.

[00:25:07] Gordie: Right.

[00:25:08] ck: What I, what I do teach is direct experience. If you can experience through the experience lab, experience beauty as the essence of your being, that is much more telling than me trying to give you some data points about so and so did double blanks. Yeah. You know what I mean?

[00:25:30] Gordie: Yeah, I love it. No, I always say that too.

It's like, you know, it's take consciousness or, you know, God or however you want to frame the greater intelligence. I always say, you know, you, how do you language eyes, the unlanguageable and I'm using words that aren't even real words to make the point, right? So I'm with you. 100%. It's like, it's you.

Language is finite, but Experience and consciousness and universe and God, it's, [00:26:00] it's infinite. And so it trying to take the infinite and put it through, uh, you know, a limited or finite, you know, pipe to try to, it's, it's, it's laughable in itself. Um, But I love it. Yeah. So it is around direct experience. And so that's why one of the things I also really got excited about was, um, you know, designing this, uh, the seven minute, I call it the magic meditation.

Um, and it's a seven minute direct experience where you can experience your own essence in a way that you don't typically do because you're, you know, your monkey mind is always on all day and you're in the programming and the conditioning and you're, you know, you're, you're living in the three dimensional world.

Um, and a lot of like my, you know, entrepreneurial friends or, or. Founders, investors that I coach, they'll always have an excuse of like, I don't have 20 or 30 minutes to meditate and, uh, and to them, I'm saying, well, then you need an hour to meditate. Um, but also I, I wanted to really, um, I really wanted to distill a process into, you know, seven minutes.

What can you do in seven [00:27:00] minutes per day to, um, engineer synchronicity, um, and, and, and explore the, you know, using the, the energy energies of your body to manifest, um, And it's it's because it's like you said it's about the direct experience. You can't deny direct experience You can argue facts quote unquote facts and science and studies all day long But that still does not negate direct experience.

[00:27:25] ck: I listened to it already. So well done Oh great music very bernie manneska. I love it Uh, yeah. So, so for those who are listening, I recommend it highly, you know, Gordy has been very generous in sharing a lot of the resources, well, the grand price of 0. So, so for those of you who want to get into more of his work, um, he offer a set of tools that's, that's tremendous.

So thank you for your generosity.

[00:27:57] Gordie: Yeah. Yeah, absolutely. And, and speaking of [00:28:00] burning men, um, do you still have friends stuck there? Uh, they're just

[00:28:03] ck: coming back. Yeah. They're just starting.

[00:28:06] Gordie: Yeah. Yeah. It's crazy. Signs of

[00:28:10] ck: things to come. A friend of mine was a ranger and he said it was the hardest year that he's ever been.

Uh, and also the most rewarding as well, because you know, it's the yin and the yang, right? Depends on the lens of which you look at it. You can complain about it or you can actually look at it as a gift. And he said, was both, right? Everything is,

[00:28:30] Gordie: yeah, it's crazy. And I, so

[00:28:37] ck: Gordy, I got a question I got to ask you, right?

Because I know we don't have a lot of time, so you don't have so many questions. I want to ask you for someone who wants to deepen their understanding of the matrix, deepen their understanding of the inner world in your book, you mentioned a lot of the inner world, a lot of the tactical [00:29:00] practices that one can do.

What about the understanding of the, the matrix, is there anything, any, any books, anything you can point them to so they can have a better understanding of what it actually is? And not from a conspiracy theory kind of view, just like, actually look at it. Let's

[00:29:19] Gordie: look at it objectively. Yeah. Yeah. Well, one of the things that I really, that when I'm working with founders and part of what I really like doing to help them kind of see how the matrix might be impacting them is to just get into the metacognitive awareness to observe their thoughts.

And if you, if you create the space to do, you know, a thought audit, you, you can actually begin to see how many of your thoughts are being programmed by external signals, whether that's your social media feed, whether that's the culture, whether that was your parents, [00:30:00] you know, whether that's like, you know, the institution you got educated in.

And so that's, that's a really quick way and a quick hack to do it is to start auditing your thoughts and just seeing how many of them are programmed from external sources versus them being organically arisen from your own consciousness from that are connected to your soul. And so, you know, I, when I, in the book, I break down this concept of the matrix that, you know, it's a, it's a simulated reality by power systems that have been constructed to.

continue to proliferate agendas to maintain power and control. There's no conspiracy about that. That's just, you can see there are global organizations that have certain intentions and incentives and mandates that, um, that haven't, uh, direct plan to execute, um, that keeps most humans, most of us in this, um, In in this matrix, that's why most you know this this game for over 100 years like that I look at I talk about the education system a [00:31:00] lot right like it was it was designed in in the early 1900s um, uh by you know, john d rockefeller who specifically said I don't want a nation of thinkers.

I want a nation of doers. And then he went and founded the general education board and, you know, ended up getting it co opted by the U S Congress. And the system's the same, like, you know, the, the school and education system is the same. It's to indoctrinate children to, you know, be. You know, obedient to, um, you know, somebody that's telling them what, what to do, what to think, you know, they're not being taught how to think they're being taught what to think, which is they're being programmed.

Um, so again, I always come back to, like, you know. Do an audit of your thoughts and do an audit of your external inputs. Look at the last 10 people you've communicated with, you know, what, how much are they influencing your thoughts? Um, how much are you in like a dynamic with those 10 people or any person where you're just [00:32:00] affirming your position for something because you feel like you need to, because that's the social dynamic that's been created.

And so that's like the biggest exercise just do a thought audit take 10 minutes just, you know, give big fall into silence and just notice the thoughts that arise and just You'll know. And if you can, you know, if you had a Fitbit for your thoughts or you had some device, which I can't wait to have at some point.

Um, and we can talk about that later as because I've been, you know, investing in technologies, um, for the last five years that are helping accelerate the evolution of human consciousness. And so we're not that far from a world where we'll be able to measure the quality of our thoughts. And so, yeah. But you can do that on your own.

You don't need a device. You don't need a wearable technology. You can just do that on your own. Do a thought audit and just start noticing like, Whoa, most of my thoughts are actually just regurgitated. And if you go sometimes walk by a Starbucks and you see two people talking to each other, if you actually just like kind of observe and listen to the context and the content of the conversation, It's almost [00:33:00] like two social media algorithms are just talking to each other.

They're regurgitating their feed to each other, versus actually having a meaningful connection of soul to soul. And so these are the kind of symptoms that you can notice and catch yourself in too. Like, catch yourself, like, am I, oh, did I just read that on my feed? And now is that the thing that I'm having this conversation about?

And, Did I actually assess if that truly resonates deeply with me or is that just the talking point now that's been put into my consciousness? So yeah, that's and then and then later on I also talk about how the matrix actually isn't a bad thing It's a cure. It's a co created thing For most of us it's curated externally, but when you realize that you're co creating it then you can play inside the matrix It's like the movie.

Did you watch free guy? I don't know if you watch the Ryan Reynolds movie, but Yeah, it's just something like that. Right? Like you woke up inside of inside of the metaverse and he's like, Oh, I can like play inside here. So similarly, like when we actually begin to connect to our true essence and our soul, we can actually plug back into the matrix and [00:34:00] play with it a whole lot different.

And we're not as, you know, subjugated to the power systems as much as we can be aligned to our own truth.

[00:34:09] ck: Can you give us an example? I mean, I'm aligned conceptually and everything that you've been telling about energetically as well. I'm excited for that possibility. Um, yeah. Use different schools of thought, right?

So one school of thought is, you know, fuck the matrix. Let me go to the jungle, the cave, the, the mountaintop, and I'm going to be, you know, living in a monastery. That's one approach problem. Another approach is. Hey, I can't change the system. Let me just play the game as best as I can in the system. Another approach you just mentioned is let me actually, I'm a free guy, you know, like the movie, let me just play how I want to play because I'm a creator.

I'm an infinite creator, a spiritual being living in human life. Give us a concrete example how you would do that. That would be

[00:34:56] Gordie: very helpful. Yeah, yeah, absolutely. And [00:35:00] one thing I'll also just say to your point of like, Oh, I want to just go to the monastery. Your monastery is right here, right now. You don't need to go anywhere.

Your monastery is right here, right now. And that's the practice. You don't need to escape or go into, uh, you know, a, a, a, a mountaintop or, or into the forest. You can, if that's what you desire, but the real practice is to make this present moment your monastery. Um, an example of how I plugged back into the Matrix.

So I, I, I share this in the book. So, part of my, part of my journey and story was like growing up in Canada. I was a massive, you know, again, conditioned by the culture I was, and the Canadian culture. I was really big into professional hockey, like the NHL. I was big into. Uh, I was, I was fully indoctrinated.

I was a season ticket holder for over a decade, spending 10, 000 bucks plus a year. Um, watching every game, like I was in it, I was like rooting my team and like, you know, like, and, and, and so I was fully bought into this, you know, the system that's designed by the matrix. [00:36:00] Um, and then in, in 2011, um, and then I talk about the story of how once, um, in 2011, where I almost.

bought bitcoin instead of the Season tickets for the vancouver connects and that bitcoin would have been worth over half a billion dollars today And how how the matrix stole half a billion dollars from me because I ended up deciding to renew my season tickets instead of buying the bitcoin um, but anyway, so in 2011, I talk about you know When when the vancouver connects who I was the season ticket holder of because I grew up in vancouver Um, they lost in the stanley cup finals and the city Was having riots and the city was on fire and I had this out of body experience I was like what the fuck did I just do for the last 10 years?

What did I just spend all this money energy on I just got sucked into this thing That's like like what is that what's really going on here? And so and you know, so I I completely Peeled back and I completely stopped my, any kind of investing of time, energy, um, [00:37:00] consciousness into professional sports. Um, fast forward.

Uh, and now my son, my, my oldest son, who's 11 ever since he is born, he loves. Hockey. He loves the NHL. And so, and, and, and for me, I've like re oriented and reintegrated my relationship to it because now, as I can, I can now watch it in a way where I can enjoy it, not judge it, go to a game with my son, watch him get lit up by these extremely talented athletes who are giving it their all to perform and, and play at an elite level and understand like, yeah, The energy of an audience and understand like the business of how this works.

So, so it's like an unknowingness. It's an awareness. It's like, it's like a leaning back and observing and watching and being like, Oh, okay, cool. Versus like being like totally like the cog in the wheel of it. Like, Oh, just a zombie. Like, yeah, let's take my money. Okay. I'm going to get my [00:38:00] drink. And I went like, so it's, it's like this.

It's like this, you know, knowingness of participating in a, in a, you know, uh, system of the matrix as opposed to being fuel for it and being used by it. Um, so that's an example of it. And, and, and anything else, like even parties or even like making money or make business and all of it now, it's like, When you, when you're connected to your soul and a deeper purpose and you make an impact and, and you're not subjugated to the rules of the matrix whereby it's, you know, squeezing you, now you play with it because you're an active participant of it.

The matrix isn't outside of you. It's again, like I spoke earlier, it's just an active unfolding of the universe itself. It's just. unconscious elements of our collective consciousness. So be, so instead of separating yourself from it and saying, Oh, forget the matrix. It's a, it's just like, Oh, this is the matrix.

This is how it works. This is how I can interface with it. And this is how I can show up with light, love and light and [00:39:00] inject my soul essence into it towards our collective healing.

[00:39:04] ck: I love that as you're speaking. The game Monopoly comes to mind, you know, um, these are all artificial games that we play, right?

Whether it's business or going to hockey or whatever, um, sometimes we treat those things as real. I am a hockey player. If my hockey team loses, I'm gonna flip a table and start a riot because my hockey team was violated versus like, hey, this is a Monopoly game. Like, do you get really crazy when you, you know, don't have enough Monopoly money or have a lot of Monopoly money?

It's just look at it kind of like that, like enjoy the game for what it is. Enjoy life and not to take it

[00:39:46] Gordie: so

[00:39:48] ck: seriously like that.

[00:39:50] Gordie: That's what I got from it. Yeah. Yeah, that's it. And you know, before we started this podcast, you know, you and I talked a little bit about what younger CK and younger Gordy [00:40:00] want and, and that's it.

It's play. It's like, like, how do we not take things too seriously? And I think that's part of the magic as well is just. You know, continue to play and, and enjoy the process because this, this whole, you know, human experience, it's, it's just a snap of the finger. And it's like, we're, it's like, we're a speck of, we're a speck of nothing in the grand vast nothingness while we are also everything in the grand vast of everything all at the same time.

And so I think, you know, when you remember that you can, you can like, you know. Remind yourself not to take it so seriously. And so I love how you said that. Yeah, it's just like chill

[00:40:41] ck: On the no, i'm not taking it so seriously, let me do a hard segue what kind of companies are you most excited about in terms of Raising human consciousness in the game that you are playing.

[00:40:55] Gordie: Yeah, so i'm really so okay So i'll talk a little bit about you know So i've played [00:41:00] this I went from entrepreneur and then I moved into venture capital I launched a venture capital fund with the thesis that if we invest in companies that are dedicated to raise human consciousness, then not only can we have a massive return on investment, but we can actually make a massive impact towards human flourishing.

And so we got to invest in some really cool companies. One of our success stories was, um, the aura smart ring. Um, I think you're wearing one. You might be wearing one. I thought, yeah, yeah, exactly. So, so this is an example of a company, you know, um, we invested at around a 25 million valuation, and now they're worth.

Two and a half billion dollars. Um, and so we get to go to our investors and say, look, not only did you just make a massive return on your investment, but you've helped over a million lives improve their well being by using data as a force for good. And so, and so aura is a perfect example. [00:42:00] Yeah, because that's that's going to be such a key point, you know, all the social media companies like the Facebook's of the world, like, you know, they've been designed to use data as a force to mine our attention and to keep us engaged in these feedback loops so that we continue to be eyeballs for advertisers.

That is not necessarily a force for good. That's monetization. But if we can design You know companies and technologies products and services that are using data as a force for good that can Measurably improve our mental emotional physical or spiritual well being then that bridges and converges both the hey investment opportunity because I think more and more as as 70 trillion dollars moves hands from The boomer generation to millennial and Gen Z.

We're seeing a different set of values. Millennials and Gen Z care a lot more about wellbeing. They care more about regenerative principles. They care more about community. And so not only is it a big market opportunity from an investment [00:43:00] standpoint, but it's actually helping move the needle towards human flourishing because we're, we're moving capital, not just from, Hey, let's see where we can make a lot of money, but we're like, Hey.

Let's see where we can make money while also making a big impact in the world. So that's what's exciting for me. And um, and yeah, so if there's, you know, i'm and part of the thing that i'm always looking

[00:43:21] ck: at Is there anything else beyond the Oura Ring that you're really excited

[00:43:25] Gordie: about? Yeah, there's a few companies we've invested in that I'm excited about.

I won't name all of them, but a few of them. One of them is called Endel. E N D E L. You can download the app. What it does is it auto generates, um, A I based soundscapes to regulate your nervous system. So they're really exciting because they've done deals like with Volvo one or Volkswagen, one of the largest car companies in Europe where they, their technology will be baked into the smart car.

So imagine [00:44:00] yourself being in a traffic jam and your cortisol level increases. Well, the AI will auto generate a soundscape. That will regulate your nervous system down. So again, it's using data as a force for good to help you be in a state of parasympathetic nervous system because most humans are in a sympathetic nervous system where, you know, in fight or flight.

But if we want to enter a state of coherence and sympathetic parasympathetic, then These kinds of tools can help augment that we also were really excited about a company. We've invested in called trip Which is it's a VR Augmented reality experience that again is helping you alter your mood from stress to well being We've invested in you spoke of psychedelics quite a bit.

We we invested in Paul Stamets company called Michael Medica That's bringing the power of psilocybin to the world That's really exciting for me. Um, yeah, so we have, we have, uh, we've invested in a number of companies that I'd say we're, we're excited and, and [00:45:00] I'm, you know, continuing to look at really good companies.

Um, I'm also, what I'm most interested in is the convergence of health data and, and FinTech data, health data and finance data, bridging those together where we can begin to develop evolutionary algorithms that can show that the more you improve your health. The more your financial abundance grows, so I'm excited about seeing, seeing opportunities that are being developed in that convergence.

Oh,

[00:45:30] ck: is there any company specifically that, uh, focusing that? I'll keep you posted. That's really interesting. I never think of it that way. Yeah. It makes

[00:45:38] Gordie: a lot of sense. We're working on, we're working on incubating right now, actually. So I'll keep you posted.

[00:45:45] ck: Well, one thing I also really appreciate about you, Gordy, is this.

Yes, we talk about biohacking and these type of principles about wellness. We can nerd out about these type of MEPS, you know, you call it MEPS, [00:46:00] you know, principles and practices all day. And then we talk about spiritual principles and all these things, but you also are quite savvy with the, uh, 3D mechanisms, right?

You talk about DAO, you talk about all kinds of things. So, um, let's see. Is there anything that you can speak about? How do you use these type of web VO? mechanisms as a way to create new organizational structures, you know, architectural structures, infrastructures that, that would help facilitate. The next generation of human flourishing.

[00:46:41] Gordie: Yeah, that's a really good question. I think more and more what we're going to realize on a sort of global macro economic level is that This concept you've probably heard of esg environmental sustainable governance. It's like a it's like a label that's being associated to Investment like measuring [00:47:00] the esg and and ensuring that investment dollars are Um following the principles of esg um As much as I love the principles and the philosophy of what it stands for, I, I would say it's not really tackling the problem at the root cause.

It's, it's, you know, I think if you look at certain principles in web three where it's fully decentralized and you're really creating mechanisms by putting power back to the people and you're really transforming governance, you're not just see with the ESG when it comes to like governance, they have certain sort of, um, mandates where it's like, okay, now, based on, you know, this company, you need a, um, a certain, you know, gender or, or gender identified.

Um, Person on your board and you know by checking off that tick mark now You've you know accomplished ESG an ESG, you know principal or whatever and like As, as, as [00:48:00] beautiful that is from, uh, from being inclusive, it does, it still doesn't really solve the root cause, right? It doesn't change the game that we're playing where power is continuously consolidated at the top where, you know, less than half a dozen companies control.

All the media and all the finance and all the banking like that So how we're gonna flip that switch. I think web3 is a great portal for that I think there's a lot of issues. I think there's still a lot of scams in in crypto and web3 but the philosophically What it stands for about, you know, being decentralized and being a movement towards putting power in the hands of people That I stand for and that I really am excited about and and can't wait to see where it goes Um, so i'm also looking in web3 for you know, um project that are that are meeting that convergence I spoke about earlier where it's really playing the game in a different way and showing Show like I get excited where you can substantiate a thesis [00:49:00] Through your project.

And one thesis that I want somebody to substantiate is that the more you improve your MEPS, your mental, emotional, physical, spiritual well being, the more wealthy you become where I want some, I want to see a project where they're, they're showing that health is wealth and, and like truly substantiating that.

So those are the kinds of things. And I think web three is where that kind of stuff is. Um, the opportunities are more rich and ripe for, for that kind of innovation to occur. Um, And yeah, so, and I'm, like I said, I'm, I'm looking at, you know, where the CTR ecosystem is looking at actually incubating a project in that space right now, which is really exciting, but I won't, no spoiler alert for you today.

[00:49:40] ck: So I can talk to you forever. So this would be one of the last questions, you know, unfortunately you don't have a lot of time, otherwise I'd talk to you for three hours. Uh, one of the things I noticed from the book, you list a lot of different tactics, you know, you can list a lot of different tactics. [00:50:00] And I am a collector of Timeless and the latest transformation and technologies as well.

So the question for the skeptics, who is like, hey, what keeps you consistent with your practice? Because you don't want to be, you know, one inch deep with a thousand things, right? You want to go really, really deep with your practice. So that's one. Um, what keeps you from jumping from shiny object

[00:50:22] Gordie: to shiny object?

Yeah, that's a really good question. I think for me, it's like a cadence, right? Like i'm looking on a month by month basis. What do I need to focus on this month? And again, I use the framework of maps like so, you know in the month of september for me Because the the weather is changing and um, and we're moving seasons I I tend to get a little my mood starts to get lower During these time, uh, during the fall months and so and for me, so for me, I'm like, okay How what do I so if i'm going to focus on mental health for like my m for this month?[00:51:00]

So one is deciding on what you're going to focus on one area Um, and then what is the one thing that you're going to do each day for this month that's going to move the needle So you don't have to do 10 things You don't have to do 20 things if you have a checklist and I have like, you know in the book I provide one at the end of every chapter just pick one Just do one every day because that that builds momentum it builds consistency But if you're trying to do 10 things if you're trying to do 20 It's just you're setting yourself up for failure and it's just it's not sustainable Um, but if you can do that one thing and you do that one thing consistently for one month You'll be surprised what happens in month two.

You'll be surprised what happens in month three. So just do the one thing Pick, choose what you're going to focus on for the month, for me, I choose what I'm going to focus on for the month and then I pick one thing I'm going to do and what ends up happening after week two is I, it ends up being two things, three things, four things, because then I just build momentum and then my nervous system and my body and my system just asks for it, it's the switch has occurred inside, so that's what I would recommend.

[00:51:58] ck: I love that. Uh, just [00:52:00] share a personal story real quick. I started doing a 30 day yoga challenge, uh, and my friends, yes, that sounds like an oxymoron. I was like, Oh, you're right, but nonetheless, it was, it worked for me. And, um, what I discover for me, um, I was able to find the intrinsic motivator going to hot yoga practice because what happy accident I found from that is my body really loves sweating.

So now that I have the intrinsic motivator, it doesn't, I don't need an external structure, like a game or consequences or a carrot. To do that anymore now, I just I just go because I actually want to um,

[00:52:41] Gordie: amazing. Yeah, it's funny. I just um, So last year I did the same thing. I did a 30 day Um yoga challenge and it was actually one of the most transformative times.

What day are you in right now? Right now, I'm

[00:52:54] ck: 33. I'm going for 60 now.

[00:52:58] Gordie: Oh, wow. Yeah. So [00:53:00] you have, you must be, for me, I noticed a lot of emotions started moving after a while as well. Cause the emotions are stuck in the tissues. And so when you're actually stretching, you're making room for the emotions to move.

That was really powerful. I didn't even expect that part. I was just like, Oh, I'm going to get more fit and, you know, become limber. And I was like, Whoa, I just had like so much emotional healing. Um, so yeah, that, that was a great. Part, but this has been great, Sika. I'm so, I'm so again. Yeah. I love to Kira for connecting us.

I hope this has been, um, you know, really valuable and, um, absolutely. You know, I hope who Absolutely. And whoever's listening to this get a copy of the book New Millionaires Playbook.

[00:53:37] ck: That's right. Yes. Yes. Uh, let, let's, let's make sure they go to the book, new millionaire playbook.com. So, Gordy, thank you so much.

Lemme just take a moment to really acknowledge you. I appreciate the book. I appreciate the earnestness of you putting together everything. I appreciate, um, the ability [00:54:00] to cross pollinate and navigate business, spirituality, biohacking, all of it together in such a seamless way. So thank you so much for your generosity and for being here and sharing your wisdom on Noble Warrior.

[00:54:14] Gordie: Amazing. And thank you for being such a Noble Warrior, CK. We'll talk again soon, brother. Take care. Bye. Thank you.