115 Susan Harrow: Media Training + Martial Arts: Secrets to Become A Media Star

Susan Harrow is a renowned media coach at PRsecrets.com. She is the author of the best-selling book, Sell Yourself Without Selling Your Soul. She has media trained thousands of CEOs, celebrity chefs, start-ups, speakers, entrepreneurs, and authors for Oprah, CBS’ 60 Minutes, The Today Show, Good Morning America, etc

We Talked About:

How she coaches introverted CEOs who resist going on shows to shift their context
How she coaches her clients to remained composed during even the toughest questions on tv
The 3 questions she asks herself whenever she isn’t sure if she should speak her mind
Her methodology to finetune her clients’ target audience and messaging
How to connect with the audience whether they are on zoom or live in the studio
How to adjust your talk on the fly
We talked about her spiritual practices right before she gets on any shows

Please enjoy my conversation with a renowned media coach, Susan Harrow.

Wisdom Quotes

"The philosophy of aikido is to turn your lead into gold"

"What's the kindest thing at the moment. 1)Do I need to say this? 2)Do I need to say this now? 3)Am I the right person to say it? Here's the thing: it's not my business. Whether somebody gets it or not. That that's number one."

"We go through the worst-case scenarios so you can be relaxed"

"It's about connecting with yourself first and then saying those things that you connect with the audience. So if you're seeing people in the audience smiling about you, you're connecting together"

"Whenever you get nervous, stop, breathe, and ground. Think about your feet, going deep, deep, deep into the earth. Recenter yourself. It just takes a second, but it is a practice. And then come back to your purpose."

"Media training is a lot like improvisational jazz."

"The practice is getting back to our naturalness. Be relaxed enough to be in that state. So things flow perfectly, which they will. It's not outside yourself, it's inside yourself. It's not manifestation manifesting, which is outside. It's about you tapping into your greater self and the availability of what already is for you. So you get out of your conscious thinking and into the possibility of all that is."

"Whenever you wonder what your message is...we have to start way back to: Who you are, what do you stand for? What are your values? What do you want to accomplish and why? What's your big vision? And what is it that you want to do with the skills and talents and abilities and personality that you were given?"

"Your mission through it's through people or through your events or through whatever it is that you're doing. It's not about you."